Real estate is property consisting of land and the buildings on it, along with the

natural resources such as growing crops, minerals or water. It also includes the

immovable property such as apartments, condos, du/tri/quad (2/3/4 unit buildings)

or other types of residential housing, as well as commercial, industrial, and retail


A real estate business consists of the buying, selling, renting, operating, and

investing in properties or land. Investing in real estate is an excellent way to make

money and gain equity over time. However, before starting your real estate

business, you must learn about the industry and the different types of properties. In

addition, you should have a strong network to help you grow your business.

Many people choose to start a real estate business because they want to work for

themselves and have the freedom that comes with owning their own company.

Those who have this desire should take the time to create a business plan and

establish long-term goals that will help them achieve their freedom. They should

also develop small, actionable steps that will lead to the completion of these goals.

There are many ways to start a real estate business, including developing a

smartphone app, becoming an appraiser or inspector, providing appraisal and

inspection services, being a real estate broker, or lending money to real estate

investors. Some real estate business entrepreneurs also decide to become active

investors by buying and fixing-and-flipping property, while others prefer a passive

approach by purchasing rental property that they hold over the long term.

It’s important for businesses to recognize that their real estate isn’t just an

operational necessity but a strategic resource that can affect employees, customers,

and investors. Unfortunately, this truth is often overlooked and real estate issues are

often treated as a second-order staff function that lacks executive visibility. As a

result, location and layout decisions are too frequently made on a project-by-project

basis, driven by short-term needs or conventional wisdom. Also read

Managing real estate is a complicated task and can be frustrating for even the most

experienced leaders. For this reason, it’s critical for leaders to understand the five

real estate maxims that are outlined below. By using these maxims as a guide,

business leaders can avoid the common mistakes that are commonly made and

focus on running their real estate operations effectively. Moreover, these maxims

can help them meet the needs of their customers and shareholders and enhance

business performance. They can also help to avoid wasting precious capital on noncore

activities and make better use of existing resources.